Multi-Brand Platform

Industry
Consumer Goods, B2B

Technology
VueJS, Storyblok, Magento, AWS

A perfect relaunch hazard.

Four B2B brand relaunches. Three years. Multiple markets and time zones. Usually that's where you quit, buy the ranch and stop answering Slack. Seb Professional chose composable instead.

Together, we aligned WMF Professional Coffee Machines, Schaerer, Wilbur Curtis and SEB Professional Beverages around one scalable setup: headless CMS, modular design system, shared component library, API-first architecture, commerce integration, cloud infrastructure and role-based governance. WMF went first. The rest benefited from a foundation built to anticipate what came next.

Collage of digital commerce experiences and product websites for WMF Professional, Schaerer, Wilbur Curtis and SEB Professional Beverages

Built to keep up.

Independent frontends keep every brand distinct. Shared modules create speed. Premium content, 3D assets and structured product data bring the portfolios to life. The team of Wilbur Curtis needed automated data migration for a huge product range, so manual copy-paste stayed where it belongs: in nightmares.

Different teams keep moving in parallel. One platform keeps pace. One PO gets a considerably nicer day.

Mobile product interfaces for WMF Professional coffee machines with product details and close-up views
Person holding a smartphone displaying a BMW M digital experience

BMW M. Nothing crazy. Except the numbers.

BMW M’s Digital Home of Performance keeps growing and scoring.